MGA INSURANCE ASSURANCE CAMPAIGN
Faction Co approached us to concept and create MGA Insurance Brokers new television commercial for their rural audiences.
Our first instinct was comedy, because nothing breaks down barriers like a good chuckle, but we wanted to speak more to MGA’s genuine point of difference. We went out and spoke to more farmers and rural businesses about what they want and need from an insurer and the answers took us in a more serious direction. We wanted to tap into a strong sentiment that exists in rural areas with the prevalence of natural disasters, power outages, and other external pressures such as businesses packing up and leaving.
We landed on the Insurance, Assurance campaign, which focused on the ability of MGA’s localised brokers to provide real support for customers in the moment they most need it.
Having a good idea is one thing, but seeing it through a highly technical production process is another. After a lot of pre-production, our whole team landed on set for an intensive 2 day shoot involving 4 locations, including drones, a ute up on a low loader, broken windows and burnt paddocks.
For us, this project was an awesome opportunity to show how Floodlight as a full service production company, handling the full production process from concept to delivery.
CLIENT: MGA / FACTION CO