AFL // VIRGIN ANSWER THE CALL MELBOURNE
We worked with JCDecaux to create a series of promotional videos for the 2017 Toyota AFL finals series.
JCDecaux developed live-link billboards, through which AFL stars could interact with fans, giving them the chance to win their way to the 2017 finals series.
The campaign has been viewed over 500,000 times on social media with thousands of shares and comments.
CLIENT: AFL & VIRGIN AUSTRALIA