By Trent Ninos. “Fix it in post” is synonymous with production. It’s usually exclaimed as a joke, but it’s kind of not. Sometimes when a drone operator is pulling off a shot, they’re focused on the composition of the shot as a whole and not the little details that make up the shot. They may
By Marko Leosk. These are the questions content creators and community managers are constantly facing. The latest stats suggest 85 per cent of Facebook users alone, watch video without sound. Combine this with the five seconds we have to grab our audience’s attention and it makes for an interesting challenge. I’m no attention saint myself.
By Cameron Roberts. When it comes to marketing for rural demographics, there is a healthy level of skepticism in those communities that you have to take into consideration, especially surrounding financial institutions given the current climate of mistrust. So when Faction Co approached us to concept and create MGA Insurance Brokers new Television commercial for
We’ve been staring at Melbourne for some time. Its strange weather, avo-latte hotspots and almost Adelaide-esque standard of culture…Like an XS hand into an XS glove, it seemed like a perfect fit. And the system works! We’re off to a flying start with Sustainability Victoria, IDP Education and Acciona Energy, adding to our existing Victorian-based
Floodlight has some exciting new additions to the team for 2019. Director Marko is our new Estonian import and has joined us to help bolster our creative department while Jodie has come from a rich background in freelance production and casting to work as a producer for some exciting upcoming projects! Marko has a
It’s been a wild few years for Floodlight, our business and team has doubled every year for the last three in a row. And yet when someone puts you on the spot and you try and think back on all the work that’s been done it’s often quite hard to string it all together and
Having to constantly update people on what we are currently up to is a good problem to have. It means people are interested in what we’re doing! Unfortunately, you start to go a bit stir-crazy repeating yourself and trying to remember everything that everyone is doing as the business keeps getting bigger. That’s why we
We are excited to announce our recent merger with fellow production company New Era Media. Their team will be coming on board here at Floodlight Media and we are looking forward to showcasing their considerable skills in our upcoming projects. New Era will bring cutting-edge technology and skills to Floodlight, particularly in the areas of
Since the beginning, part of the reason we started Floodlight was to have our own gear for when we want to do fun creative films. We love it that whenever a great idea comes into our heads we don’t need to get lost in grant applications before we can even get our hands on a
Justin here… I wanted to write up a quick blog about our new outside broadcast trailer. We have been working on this project since the beginning of 2017 to satisfy the demand in the market for cost-effective outside broadcast services. We designed and built this custom solution to work seamlessly with our existing streaming workflow,
