The Department of Premier and Cabinet approached us to make this short and attention grabbing advertisement for their new mySA GOV app, designed to digitise licences. As this ad was made for online platforms it needed to quickly grab the attention of the viewer to convince them to watch on.
We did this with the use of clean visuals and some clever VFX. This video is a good example of treading the line between informative and interesting.
Client: Department of Premier and Cabinet