Bendigo Bank came to us with the concept of working with one of their highest profile relationship success stories – the internationally acclaimed Australian Fashion Labels. The purpose of the film was around the notion of third party endorsement of the Bendigo Bank brand, as told from perspective of a key customer, who was not only local and a strong advocate for the bank, but brought cool factor to challenge the generally conservative perception of the Bendigo Bank brand. The clip was a huge success on social media, racking up over 25,000 views. Furthermore, this gained recognition through the Adelaide Advertising and Design Club awards, where we were selected as a finalist against some of the biggest competition in the country.
Client: Bendigo Bank
Agency: Floodlight Media